The recent survey done by Singapore Chinese Orchestra also revealed that 65% of Singaporeans are willing to pay up to $19 for livestream concerts.
Singapore, 19 August 2020 (Wednesday) – Singapore Chinese Orchestra (SCO) today announced the key findings from the Digitalisation of Arts survey which was done in July 2020, post Circuit Breaker.
The online arts survey interviewed a total of 720 respondents as part of its efforts in understanding audience behavior as a result of COVID-19’s impact in Singapore. It examines respondents’ level of engagement in arts and culture during this pandemic, and the motivations and barriers faced by locals in attending arts and cultural events and activities post COVID-19. Amongst the respondents, 51% were working adults, 28% and 15% were students and seniors respectively, and the remaining 6% was categorised as others.
Arts attendance and consumption
SCO found that respondents remain cautious about attending arts events, even post circuit breaker. Many are keeping their guard up and not attending live concerts, at least until Phase 3 or until COVID-19 is over.
7 in 10 respondents also mentioned that they will only be comfortable to re-attend live concerts if the following conditions are met: necessary social distancing and hygiene measures are in place, and attendees are able to attend events as how they were, before COVID-19 struck. These conditions are likely to encourage concert attendance in venue.
Ticket price for live and digital concerts
SCO found that respondents place more value on livestream concerts, as compared to delayed broadcast or archived recording. 65% of respondents are willing to pay up to $19 for livestream concerts. This presents opportunities for arts groups and artists to reach out to more people through digital platforms and strive to cultivate a larger group of arts-embracing audience.
Future of the Arts
The survey also presents positive trends in respondents’ appreciation of arts and culture. About 83% of respondents have attended at least one arts event a year and 75% of respondents have turned to watching arts events online.
SCO found that respondents do recognise that the arts play an important role in keeping their spirits high and bringing communities together. These affirm the good quality content and artistic excellence that our artists continue to pursue.
In addition, 57% of the respondents shared that they will still continue to watch digital programmes even after live concerts are allowed to resume.
SCO Executive Director Terence Ho said: “The survey results articulated the online audience behaviour well for us to plan, reach, share and sell our online and live concerts strategically. The results will enable us not only to showcase our artistic merit but our capability to transform and excel in the new normalcy.”
More details about the Digitalisation of Arts survey can be found in Annex A.
Digital Chamber Concerts
As announced previously, SCO will be rolling out 2 digital chamber concerts on SISTIC LIVE, in August and September 2020. Curated by SCO’s Music Director Tsung Yeh, the two confirmed dates for the digital chamber concerts are: 28 August 2020 (Friday), 8pm and 18 September 2020 (Friday), 8pm.
On 28 August 2020, enjoy a music rendezvous with us and experience riveting chamber music of contrasting genres and cultures. Join us on a journey of music inspired from historical times to the contemporary, from melodic tunes to the provocative sonic textures. This digital concert even features chamber and ensemble works from world-renowned composers Chen Qigang and Tan Dun – don’t miss it! Dizi Principal Yin Zhiyang and Cello Principal Xu Zhong will also serenade the audience with their soulful performances.
Audience members may purchase the e-tickets from the SISTIC website and catch our digital concert at the comfort of your home. For the 28 August 2020 digital chamber concert, tickets sales have already started on 17 August 2020. For the 18 September 2020 digital chamber concert, tickets will be available for sale from 7 September 2020. (previously written as 1 September 2020)
More details about the concert’s programme can be found in Annex B and C.
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SCO Digital Chamber concert details
Rendezvous 《邂逅》
Date: 28 August 2020, Friday
Time: 8pm
Ticket Price: $15 (excludes $1 SISTIC charge)
Please purchase e-tickets from SISTIC. Tickets are currently available for sale.
Event Link: https://www.sistic.com.sg/events/slrendezvous0820
Click here for pictures. (Pictures provided by Singapore Chinese Orchestra)
Nocturne《悠然夜话》
Date: 18 September 2020, Friday
Time: 8pm
Please purchase e-tickets from SISTIC. Tickets will be available for sale from 7 September 2020. (previously written as 1 September 2020)
Please click here to read the full document with Annexes A, B and C.
Please click here to read the infographics.
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About Singapore Chinese Orchestra
Singapore Chinese Orchestra (SCO) is Singapore’s only professional Chinese orchestra. Inaugurated in 1997, the orchestra made up of more than 80 musicians took on the twin role of preserving traditional arts and culture and establishing new frontiers through the incorporation of Nanyang music elements in its repertoire. SCO has impressed a broadening audience with its blockbuster presentations and is fast establishing itself among its counterparts around the world. Known for its high performance standards and versatility, the SCO is recognized through invitations to perform at numerous prestigious events locally and internationally. In line with its vision to be a world-renowned people’s orchestra, SCO continues to inspire, educate and communicate through its music.
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